The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

The Direct Mail Solution: A Business Owner's Guide

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a resu...

  • ASIN: 1599185180
  • UPC: 884318845863

Check, Check, SOLD: A Checklist Guide To Selling Your Home For More Money Without An Agent

Check, Check, SOLD: A Checklist Guide To Selling

WARNING: The author is not a real estate agent trying to make the process seem complicated and secretly hoping you will fail so you will hire him. BRAND NEW BONUS: For the first time, you will now receive access to the Home Selling academy (a $49 value) for FREE. Check, Check, Sold is a step-by-step guide full of checklists, how to’s, scripts, templates and tips. In this book, you will get: • 49 checklists to ensure nothing is missed • 21 step-by-step guides to walk you through the entire process • 166 tips throughout the book aimed at helping you sell your house for more money in less time • 8 bonuses giving you more insight and examples Best of all, it is short. This is not a book on why you should sell your house by owner. It does not go into why you should do certain steps. You are given the steps you need to take and different checklists to help you along the way. The content in this book was created through interviewing 50 homeowners selling their home on their own and other real estate professionals. The advice and steps were put into practice and refined by helping others sell their house on their own. Check out the table of contents for the full listing of what you will get. Note that I’ve also moved the “fluff” to the back of the book so you ge...

  • ASIN: 1518637000

Simple and SOLD - Sell Your Home Fast and Keep the Commission #1 FSBO Guide: Selling Your House For Sale By Owner & Save Money!

Simple and SOLD - Sell Your Home Fast

**UPDATED FEBRUARY 2017--2nd EDITION** Simple and SOLD is the #1 FSBO (For Sale By Owner) guide offering a step-by-step action plan for harnessing today’s technology to price, market and sell your own house by owner. You’ll understand what buyers want and how to let them know your home is what they want. The 1st Edition, downloaded over 15,800 times, is now updated with the latest tips for selling your home, giving sellers even more tools, easy-to-follow guides, and insightful information leading you to selling your home, pointers like: How to price my home correctly How to use internet’s powerful research, marketing, and listing tools What selling advantages the homeowner has over a real estate agent How an agency commission cuts more deeply into your pocketbook than you might think Essential home prep and staging elements to get your home sold fast How to negotiate the best price for your home Simple and SOLD, 2nd Edition is a pioneering guide to the future of how to sell your house. Whether you’ve sold a house before or this is your first time, there’s no shortage of advice on topics that will position you for a top-dollar sale and to save money. Simple and SOLD solves the problem of selling a house by distilling two decades of Sissy Lappin’s prowess as a top b...

  • ASIN: 0984928391

The Homeowner's Guide to for Sale by Owner: Everything You Need to Know to Sell Your Home Yourself and Save Thousands 2nd Edition

The Homeowner's Guide to for Sale by Owner:

With this totally revised book The Homeowner s Guide to For Sale By Owner 2nd edition details each benefit FSBO brings and explains how you can accomplish this task while saving money. Now, selling your home without a realtor or broker will be fast and easy. You will learn the entire FSBO process. You will learn how to set the sales price and how to save the 6 to 8 percent real estate commission, which can add up to thousands or tens of thousands of dollars in savings. You will learn how to stage your home for a showing and have a professional appraisal and home inspection to ensure a successful sale. You will learn how to market, advertise, and show your home, list your home for sale on the Internet or local multiple listing service (MLS), host an open house, and develop and market a fact sheet. If selling your home is on your list of things to do, do not the current market deter you: Let this book be your guide to saving money and selling your house the FSBO way.

  • ASIN: 1620230682

Good to Great: Why Some Companies Make the Leap and Others Don't

Good to Great: Why Some Companies Make the

  • Brand: HarperBusiness
  • ASIN: 0066620996

The Power of Animated Videos for Sales & Marketing: A Marketer's & Business Owner's Guide to Producing and Using Animated Videos to Increase Sales

The Power of Animated Videos for Sales &

Animated videos can be one of the most powerful marketing tools you can have in your arsenal. These videos have a proven track record for increasing sales and conversion rates for lead generation campaigns. No one is exactly sure why, but a whiteboard video or explainer video effectively captures attention and makes it easier for your audience to understand what you can do for them and why they should respond and start a conversation. This short guide is not intended to teach animators and illustrators. The intent with this guide is to teach marketers, ad agency professionals or business owners on how to manage the process of writing and producing animated videos. If you want your animated video projects to go smoothly and stay within budget, then this guide is for you. This is what you will learn:- The exact steps to follow to produce a video and avoid production problems- How to organize the information that will be needed to write an effective script- How to go about planning the visuals for each line of your script so your animator can do their job- Information on hiring voice-over talent or how to record your own voice-over- How to then take your finished video and use it to produce results There’s zero fluff and filler in this book and all of the information contained in ...

  • ASIN: B07RWQ8YWH

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.X

  • Brand: HarperCollins Christian Pub.
  • ASIN: 0718033329

FSBO Anyone? How to Successfully Sell Your House By Owner: Step by Step Guide - For Sale By Owner

FSBO Anyone? How to Successfully Sell Your House

FSBO Anyone? Learn to sell your home by owner with this step by step guide. Selling your home by owner isn't as hard as it sounds and the savings can be enormous. This book will show you how to stage your home, how to price your home, how to find buyers, what to say and not to say when showing your home, what to look for in contracts, and even gives some ideas on how to find buyers who aren't represented by an agent.

  • ASIN: B01A9TL5BY

For Sale by Owner (For Sale by Owner Kit)

For Sale by Owner (For Sale by Owner

Listing your home ""for sale by owner,"" or FSBO, can save an average of $10,000 in real estate commissions. That's why everyone's doing it. In 2005, over 2.25 million sold their home ""by owner."" Online FSBO options also are accelerating: In 2003, an astonishing 840,000 FSBOs used online listing services. And that rate is accelerating. For years, the For Sale By Owner Kit has been a must-have resource, filled with essential checklists, sales forms, and sample ads designed to simplify the entire home selling process. Now fully updated, this sixth edition includes tips on: ""Staging"" a home to maximize its appeal.Pricing a home for quick sale.Managing all the necessary, but complicated, paperwork.Writing an air-tight, carefully worded sales agreement.Hiring fee-for-service agents.Several entirely new chapters discuss handling disclosures and inspections fairly and honestly; getting full-service agents to work with you; and, most important, a detailed discussion on online home listings.

  • Brand: Brand: Kaplan Trade
  • ASIN: 1427797463

Spying on the South: An Odyssey Across the American Divide

Spying on the South: An Odyssey Across the

The best-selling author of Confederates in the Attic returns to the South and the Civil War era for an epic adventure on the trail of America's greatest landscape architect.In the 1850s, the young Frederick Law Olmsted was adrift, a restless farmer and dreamer in search of a mission. He found it during an extraordinary journey, as an undercover correspondent in the South for the up-and-coming New York Times.For the Connecticut Yankee, pen name "Yeoman," the South was alien, often hostile territory. Yet Olmsted traveled for 14 months, by horseback, steamboat, and stagecoach, seeking dialogue and common ground. His vivid dispatches about the lives and beliefs of Southerners were revelatory for readers of his day, and Yeoman's remarkable trek also reshaped the American landscape, as Olmsted sought to reform his own society by creating democratic spaces for the uplift of all. The result: Central Park and Olmsted's career as America's first and foremost landscape architect.Tony Horwitz rediscovers Yeoman Olmsted amidst the discord and polarization of our own time. Is America still one country? In search of answers, and his own adventures, Horwitz follows Olmsted's tracks and often his mode of transport (including muleback): through Appalachia, down the Mississippi River, into bayou Lo...

  • ASIN: 1101980281
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